This is an archived version of the 2013 edition of UXLx. The current event website is at www.ux-lx.com
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15 to 17 May 2013
Lisbon, Portugal
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Speakers:
Karen McGrane

Karen plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish.

She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts. Her book, Content Strategy for Mobile, is published by A Book Apart.

Karen McGrane

Workshops

Content Strategy for Mobile

Strategy

With users engaging more deeply and frequently with their mobile devices, they’re expecting an experience that’s as good as—even better than—the desktop web. It’s time to think about developing your content strategy for mobile. This workshop explores the challenges and constraints of presenting content in mobile interfaces and contexts. Desktop websites have gotten cluttered with useless information that doesn’t meet user needs. Mobile offers an opportunity to re-prioritize messages, rewrite jargon, and remove outdated information. You’ll learn how to use mobile as a wedge to create a better experience for ALL users.

This workshop will include a mix of hands-on exercises, discussion, and review of themes, problems, and real-world examples. We’ll analyze content from desktop websites and mobile websites and apps to uncover what works (and what doesn’t) when publishing on mobile.

In this workshop, you’ll learn:

  • Prioritizing messages and content for the constraints of mobile
  • Writing for people who are reading with just one eye
  • Structuring content to be navigated with one thumb
  • Creating editorial processes to COPE with the demands of mobile (Create Once, Publish Everywhere)
  • Why your CMS needs to evolve to support mobile publishing
  • How your governance model and organizational structure may need to adapt
  • Hands on-exercises include:

  • Convince your CEO: how to fit mobile content strategy into your overall business strategy
  • Auditing and inventorying content with an eye to mobile (and how to improve the experience for desktop users too)
  • Messaging architecture and prioritizing content for mobile screens
  • Content modeling and CMS UX design: how chunks and metadata support mobile content strategy
  • Attendees of this workshop are likely to be people who have a medium to large-size base of content that they’re looking to publish onto a variety of mobile devices. This workshop will be appropriate for all experience levels.
  • Thursday May 16 @ 15:00-18:30
    180 minutes + 30 minute break @ 16:30-17:00
    Room 2


    Talk

    The Mobile Content Mandate

    You don’t get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, nearly one-third of people who browse the internet on their mobile phone say that’s the only way they go online—in many countries, those numbers are even higher. It’s time to stop avoiding the issue by saying “no one will ever want to do that on mobile.” Chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don’t make content accessible to mobile users. Already convinced it’s important? She’ll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.

    Friday May 17 @ 12:10-12:45
    35 minutes
    Auditorium I


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