As the Director of User Experience at MailChimp, Aarron Walter socializes with primates and ponders ways to make interfaces more human. He lives with his wife and son in Athens, Georgia, and is a wannabe barista.
He tweets about design under the moniker @aarron on Twitter.
Design
Although it’s never been easier to create and launch an app, it’s still incredibly hard to stand out from the competition. Usable apps are the norm today, but apps that make customers feel like they’re interacting with a human, not a computer, are a rare breed.
In this workshop you’ll see real world examples of brands that use personality and emotional design to make their products feel human. We’ll explore key business benefits of emotional design, and learn how to create a design persona, the foundation of brand personality. You’ll also learn how to shape the voice of your brand, considering how your product would speak in moments of triumph and crisis, resulting in a human experience.
Who is this for?
Big data is helping many industries discover new insights creating smarter companies, and now it’s empowering UX practitioners to see patterns in mountains of data. Customer feedback, trends in support issues, analytics, usability test notes, customer interview transcripts, tweets, blog comments and more can be connected and searched to find serious flaws in designs or inform the next design.
Research has always been a core part of the UX workflow, but after a study ends, the wisdom gained often slips into a quiet corner of a computer to gather dust and never be seen again. By centralizing all research data and streaming new sources into the pool, designers can learn more about their audience and make smarter decisions than ever before. Informed design is successful design, and big data is making UX smarter than ever before.
